The creator of this incredible place is Carla Sozzani, sister of the director of Vogue Italia and fashion publisher, who decided to leave the magazine world to pursue a career as an art gallery owner. She started her project in 1991 when she found a big garage at number 10 Corso Como, a then-notsofashionable district of Milan. As I just said the heart of the idea was an art gallery, but 10 Corso Como quickly became much more than that: now it’s a multifunctional space featuring an amazing shop, a cafeteria, a restaurant,…
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Focus on: Adidas Stan Smith
After 40 years and 40 million pairs * we’re still loving and (obsessively) buying them.
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Roberto Capucci: elegance, beauty, inspiration
The master of the Italian elegance, Roberto Capucci, returns to the stage with a prêt-a-porter collection. Everyone thinks about Roberto Capucci by referring to his historical Haute Couture collection, which has become internationally famous for its ability to make a woman always fascinating and seductive. As he says: “Elegance is seduction, charme, mystery. It is not pure appearance”. Last week, for women’s fashion week in Milan, he launched a totally innovative collection that, in its modern style, never forgets fundamental rules of the Italian elegance. Contemporary sweaters, suits, shirts and coats mix high quality textiles and research of colors with them of past icons. Roberto Capucci started to draw dream…
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Emerging from the WHITE
WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists. Attended by more than 17.000 buyers from the most important multi-brands in the world. WHITE is a prestigious platform for niche brands and the ideal stage for all those italian and international companies which recognize themselves in the White character, made of creativity, harmony and eco-ethical commitment. Thanks to our friend and alchemist May Moma (previous article here), the team of Lust in Fashion had the privilege to participate in the WHITE. After more than 3 hours of wandering along the stands we finally made a selection of your favorite designers.
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The Business of Fashion Week
Hey, it’s fashion week! Some of you are probably thinking ‘Oh god, another week of brilliantine, armies of models, maps in hand and crazy people strutting down the streets convinced they are THE new fashion icon’. Well, I can’t say that this won’t happen, but I can assure you, fashion is a lot more.
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Upscale Chic Street Wear meets Luxury
How the new opening of the Annex: La Rinascente highlights a Milanese love affair with urban, contemporary ideas and clothing.
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15 things to do in Berlin
Berlin, no in-between, either you love or you hate. Just for you Lust in Fashion hunted for cool last week in the “Haupstadt”. Advice 1: First time in the city ? You should try the summer because there is nothing better than chilling all day at Tempelhof or drinking a Club Matte by the Spree at der Visionaere. Nevertheless, if like us, there is no way you can wait for the sunny days… run, now ! From the concept stores to the most creepy & underground places this is a selection of hypster-trendy-arty-conceptual-trashy spots that you can not miss. Do not be shy and embrace the city. “First Kiss” by Tatia Pilieva –…
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S/S 2015 Colors: yellow
Yellow, the color of the sun and warmth, in other words, all that recalls summer! Designers have included yellow in a number of their designs for next season, so get ready to brighten up your outfits with this vivid color!
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Academy Awards 2015 Best and Worst Dressed
So something magical happened yesterday night, something that left us all with our noses glued to our tv screens at quite impossible hours, I’m talking about the Oscars, the most important and prestigious award show of the season! And if you’re not a movie maniac, we can understand you, neither were we thrillingly waiting for the actual prizes to be delivered, what all of us fashionistas were waiting for was the biggest, most star studded, most incredible red carpet of the season – if not of the year! The best moment to recognize new style icons, or diss inevitably some starstruck divas in weird outfits. Which ever was your intention watching the…
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Milan Know-How: Dictionary
APERICENA [name: /ape•ri•ce•na/] translation: impossible : a mystical meal that combines happy hour (aperitivo) and actual dinner (cena), a holy ritual that celebrates happiness and prosperity in the modern society. CAPPUCCIO [name: /cap•puc•cio/] translation: CAPPUCCINO: the only drug you will need to get yourself out of the bed every morning, perform your best at work/class and stay fresh and awake during the arch of the day. ABBONAMENTO ATM [name: /ab•bo•na•men•to atm/] translation: ATM BUS PASS: Milan version of teleportation – with more crowd and sweat smell… CONTROLLORE [name: /con•trol•lo•re/] translation: TICKET COLLECTOR: a mythological creature that haunts the dreams of young students who forget to stamp their ticket on the tram. PANZEROTTI…