The Victoria’s Secret Fashion show took place this year on November 30th, in one of the great fashion capitals of the world, Paris. Some have been calling it the sexiest TV event of the year as people will be tuning in from around the globe to watch picture perfect models, clad in bejewelled angel wings, showcase the brand’s latest collection. Since its first shows in the 90s, held to promote the brand for the upcoming Valentine’s Day, the brand and show have grown to unprecedented levels. The first shows were aired via webcast but from 2001 onwards they began being aired on national TV. The show is known as a…
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Gianni Versace
Today, 2nd December, 70 years ago, a genius of Fashion was born. His creativity and originality allowed him and his Maison to enter the Olympus of the greatest names of Fashion. However, as we all know, creativity and madness are just two sides of the same coin. And it is curious that it was this latter, the evil twin, madness, that caused Gianni Versace’s death on 15th July 1997, in his Miami Beach’s villa. Anyway, this piece is not meant to talk about his murder, still covered in mystery, but to celebrate the existence of an artist, whose life has contributed to write a page of the Fashion History Diary. …
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Tiffany & Co. dedicates its Iconic Heart to Italy
Since 1837, Tiffany & Co.’s masterpieces dictate and celebrate the greatest love stories of the world with a wealthy tradition to be discovered, full of legendary jewels and important moments. The founder Charles Lewis Tiffany had a constant passion for diamonds. Through the years, the company has shown the world diamonds of a spectacular brilliance and a selection of precious stones never seen before. Its Japanese-style silvers gave Tiffany its maximum recognitions at the Paris Universal Exposition in 1878, with Louis Comfort Tiffany as one of the biggest figure of Art Nouveau. Although Tiffany is famous for the magic and theatricality of its sparkling shop windows, there is another value…
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Inside #InsideLVMH
When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was for them and how they felt – and the gap will be filled on BS4F, telling the fullest story, firsthand. We were 220, the students selected from 21 leading schools – design, business and engineering, mostly French. Probably for the Paris-based the experience was a bit more casual as it involved no travelling; we, instead,…
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E-commerce: Yesterday, Today and Tomorrow.
A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…
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Victoria Beckham and Daughter Harper Design Charity Shirt
Since 2014, Victoria Beckham has been an ambassador for the UNAIDS Foundation, which is committed to the global fight against immunodeficiency. This year the fashion designer designed the third shirt for a charity organisation in Africa. The income from the sale is donated to the Born Free Africa Foundation, which is committed prevent the transmission of the virus from mothers to their children. On a trip to Kenya, Victoria Beckham, together with her son Brooklyn, recently had a personal picture of the work of the organisation when she visited the headquarters of UNAIDS and Born Free Africa in the East African country. “It is a great honor and a role…
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5 Fashion Apps to Make Your Life Better
We all know those Monday promises that we sometimes keep (and with 99% likelihood don’t). Start jogging in the morning, give up smoking, party less and study more, eat healthier: how many times each of us wanted to begin a new life on Monday! If you agree that today is a perfect day to start living better, we came up with a top-5 rating of apps that help fighting certain bad habits. Essentially, all fashion-related. One of the main opportunities facing fashion today is digitalization. As we go digital, the industry follows, and the result is transparent in Instagram feeds, e-commerce pages, e-mails we receive daily, and so on and…
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Stella McCartney & her first Menswear Collection
Stella McCartney’s stock-in-trade is offering up pieces that strike the right balance between being effortless to wear, but actually additive to one’s wardrobe. There’s often a tomboyish influence that makes her women’s line always seem just a bit cooler than the rest on the fashion block. It wasn’t a total surprise that she announced this summer that she was working on a menswear collection. The first sneak peek of McCartney’s new line was seen at the Spring/Summer 2017 fashion show in Paris last month, when her husband Alasdhair Willis wore a four-button double-breasted jacket and matching trousers. The first impression conveyed the mood of her menswear: streamlined, uncomplicated, and…
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Black Magic
“The most popular and the most convenient and the most elegant of all colours. And I say colour on purpose, because black may be sometimes just as striking as a colour. It is the most slimming of all colours and, unless you have a bad complexion, it is one of the most flattering. You can wear black at any time. You can wear it at any age. You may wear it for almost every occasion. A “little black frock” is essential to a woman’s wardrobe. I could write a book about black…” It was with this words that Christian Dior defined black in his Little dictionary of fashion. Essential. But…
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The Importance Of Being Social
Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home. Thanks to Social Networks there are no more secrets about what happens during castings, catwalks or backstage: is this new type of communication positive or is it just something that is diminishing the value and exclusiveness of fashion? Diane Von Furstenberg proposed to divide the show in two parts: the first one dedicated to authorized…
