Since 1837, Tiffany & Co.’s masterpieces dictate and celebrate the greatest love stories of the world with a wealthy tradition to be discovered, full of legendary jewels and important moments. The founder Charles Lewis Tiffany had a constant passion for diamonds. Through the years, the company has shown the world diamonds of a spectacular brilliance and a selection of precious stones never seen before. Its Japanese-style silvers gave Tiffany its maximum recognitions at the Paris Universal Exposition in 1878, with Louis Comfort Tiffany as one of the biggest figure of Art Nouveau. Although Tiffany is famous for the magic and theatricality of its sparkling shop windows, there is another value…
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Inside #InsideLVMH
When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was for them and how they felt – and the gap will be filled on BS4F, telling the fullest story, firsthand. We were 220, the students selected from 21 leading schools – design, business and engineering, mostly French. Probably for the Paris-based the experience was a bit more casual as it involved no travelling; we, instead,…
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E-commerce: Yesterday, Today and Tomorrow.
A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised by Bocconi Students for Fashion, represented. It was a moment of discussion between the guests, between them and the students, and also between two fields that, as Professor Prandelli claimed, are traditionally considered to be very apart one from the other: luxury fashion and digitalization. Moreover, it was held at Bocconi University, a place where,…
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Victoria Beckham and Daughter Harper Design Charity Shirt
Since 2014, Victoria Beckham has been an ambassador for the UNAIDS Foundation, which is committed to the global fight against immunodeficiency. This year the fashion designer designed the third shirt for a charity organisation in Africa. The income from the sale is donated to the Born Free Africa Foundation, which is committed prevent the transmission of the virus from mothers to their children. On a trip to Kenya, Victoria Beckham, together with her son Brooklyn, recently had a personal picture of the work of the organisation when she visited the headquarters of UNAIDS and Born Free Africa in the East African country. “It is a great honor and a role…
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5 Fashion Apps to Make Your Life Better
We all know those Monday promises that we sometimes keep (and with 99% likelihood don’t). Start jogging in the morning, give up smoking, party less and study more, eat healthier: how many times each of us wanted to begin a new life on Monday! If you agree that today is a perfect day to start living better, we came up with a top-5 rating of apps that help fighting certain bad habits. Essentially, all fashion-related. One of the main opportunities facing fashion today is digitalization. As we go digital, the industry follows, and the result is transparent in Instagram feeds, e-commerce pages, e-mails we receive daily, and so on and…
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Stella McCartney & her first Menswear Collection
Stella McCartney’s stock-in-trade is offering up pieces that strike the right balance between being effortless to wear, but actually additive to one’s wardrobe. There’s often a tomboyish influence that makes her women’s line always seem just a bit cooler than the rest on the fashion block. It wasn’t a total surprise that she announced this summer that she was working on a menswear collection. The first sneak peek of McCartney’s new line was seen at the Spring/Summer 2017 fashion show in Paris last month, when her husband Alasdhair Willis wore a four-button double-breasted jacket and matching trousers. The first impression conveyed the mood of her menswear: streamlined, uncomplicated, and…
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Black Magic
“The most popular and the most convenient and the most elegant of all colours. And I say colour on purpose, because black may be sometimes just as striking as a colour. It is the most slimming of all colours and, unless you have a bad complexion, it is one of the most flattering. You can wear black at any time. You can wear it at any age. You may wear it for almost every occasion. A “little black frock” is essential to a woman’s wardrobe. I could write a book about black…” It was with this words that Christian Dior defined black in his Little dictionary of fashion. Essential. But…
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The Importance Of Being Social
Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home. Thanks to Social Networks there are no more secrets about what happens during castings, catwalks or backstage: is this new type of communication positive or is it just something that is diminishing the value and exclusiveness of fashion? Diane Von Furstenberg proposed to divide the show in two parts: the first one dedicated to authorized…
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Decades of Fashion: the Roaring Twenties
Here we are with our second edition of Decades of Fashion. After having looked at the Sixties, we will take a glimpse of the Roaring Twenties. These two decades actually have many common elements: both experienced post-war growth together with several social changes. At the beginning of the Twenties, while Europe was trying to recover from the damages brought by World War I, America went through a period of economic growth. The increase wide-spread wealth gave birth to a consumer society and mass culture. Radio as well as cinema became very popular with Hollywood becoming the world’s film capital. However, the main symbol of this time is the flapper, the new…
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Michelle Obama, Fashion Icon of a Generation
The First Lady who stole the hearts of a nation, Michelle Obama, will grace the cover of Vogue for the last time as America’s Leading Woman. With her husband’s ascent to the White House, Obama became a part of popular culture and an American fashion icon. In July 2007, Vanity Fair listed her among “10 of the World’s Best Dressed People” and she also appeared on the 2008 People’s list of best-dressed women. Obama has been compared to Jacqueline Kennedy due to her fashion sense. The Obamas have been in office for almost half of my lifetime and I think my generation of American girls has been extremely lucky to have a…
