After 19 year old model Halima Aden dazzled the runway wearing a hijab at Yeezy Season 5 during New York Fashion Week 2017 people had various reactions. Some fashion people praised the casting team for including a model of diversity, while some voices declared a negative feedback for promoting the idea of oppression that is associated with hijab. But what does this bold act actually mean? Aden, is not the only one bringing hijab in to the fashion world. Just a month later from the Muslim-ban crisis in USA, the American brand Nike launched their first product directed to Muslim women: Nike Pro Hijab. The headpiece is created from mesh…
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Dior’s evolution over history: how everything started
“In a time dark as our own, where luxury consists of guns and airplanes, our sense of luxury must be defended at all costs. I can’t hide the fact that it is against the natural world trend, but I believe that in it there’s something essential. Anything that is against the reality of the simple covering or feeding is luxury; the culture we defend is luxury.” It was 1946. The Second World War was just over and everyone desired some fresh air to breathe. When Christian Dior, or better his “Siamese twin” as he used to call himself as a couturier, opened his maison at the number 30 of Avenue…
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The Italian shoe Industry in a fast changing world – a BS4F event
At one of our latest BS4F conference we had as guests Eugenio Morselli, CEO of Giuseppe Zanotti Design and Roberta Benaglia, CEO of Style Capital SGR e Golden Goose, who explained to us the main dynamics that occur in the shoe industry. In Italy this branch whose success is rooted in great savoir faire, is worth around 14 billions of euro and it gives work to 77 thousands of people. Both Giuseppe Zanotti and Golden Goose are luxury brands that developed in the last 20 years and in little time managed to export what they themselves defined respectively “rock” and “pop” shoes all over the world. But what is the…
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Co-branding: a new way of competing
In a market where competition has increased over time, even successful companies need to come up with new ideas to expand their brand exposure. This is why co-branding has become more widespread and it has proved to have several benefits. Besides improving the brand image, partnership is a way of enabling brands to compete in new markets, offering unique competitive advantages in their own markets, and even a way of gaining new distribution. Various fashion companies have embraced collaborations and most of these joint ventures have turned out to be very successful. H&M is without any doubts a leader in this field. Every November a capsule collection made in collaboration with…
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Fashion is Garbage
When the final model walked down the Moschino runway in Milan Fashion Week 2017 the only thing that was left on the audience’s faces was a shocked expression with jaws dropped to the floor. Brand’s creative director Jeremy Scott created a provoking collection, as always, that was made up of extraordinary materials such as cardboard, Kleenex boxes, packing tape, toilet paper and garbage bags. This unconventional use of materials was not only to draw media’s attention; Scott had a message. The collection received many negative backlashes as anyone can imagine. Many critics were not happy with Scott playing with fashion; many said the collection was “a joke”. The highlights of…
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Youtube, the “New” Frontier for Influencer Marketing in the Fashion Industry?
A recent article published on Fashionista.com said that many top fashion influencers are now investing significant resources into a new frontier: Youtube. “According to James Nord, founder of influencer marketing platform Fohr Card, YouTube can be a lucrative platform for content creators, and while the beauty space is already super-crowded with vloggers who have millions of subscribers and command top dollar for product reviews and placements (not to mention those that have scored campaigns with brands like Maybelline and CoverGirl), fashion is still an area that’s ripe for fresh personalities and one where brands are increasingly looking to spend their marketing budgets.” The problem with this line of reasoning is…
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Made in Italy: between heritage and globalization.
On the 22nd February the conference held at Bocconi University, moderated by Francesco Perrini – Professor of Management at Bocconi University – and hosted by Bocconi Students for Fashion and Blab was a testimony not only of the importance of Made in Italy in the era of globalization, but also of successful entrepreneurship in Italy and, more specifically, in Naples. The guest-speakers, Maurizio Marinella – President and CEO E. Marinella Napoli –, Gianluca Isaia – President and CEO Isaia SpA – and Dario Di Vico – journalist at Corriere della Sera -, talked to us about producing handcrafted, tailor-made goods on a long-term basis. This last point highlights a problematic faced by many Italian…
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Pop and Rock shoes: the Italian shoe Industry in a fast changing world
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Philosophy by Lorenzo Serafini – The Show
Close your eyes and imagine a woman flying down an aisle covered in light blue, floating veils of plissè tulle, striking in her fierce spirit: what you are imagining is the essence of the Philosophy by Lorenzo Serafini fashion show. Serafini has been designing Philosophy since the end of 2014, after having worked for Roberto Cavalli and Dolce Gabbana. Although Philosophy has been the young branch of Alberta Ferretti since 1984, when Serafini took over he had carte blanche and managed to entirely rethink the label. In only a few years he built a successful business based on the idea of offering high-end pieces at attainable prices which are usually below…
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The ROMAntic class of Laura Biagiotti F/W 2017-2018.
A business woman in her forties, walking in Piazza di Spagna in her leisure, surrounded by sunset colours, ancient buildings and chic boutiques. She is proud and imperious, with her hair tied back from her face, wearing a pair of sunglasses and stunning cozy, but stylish garments. This is the image inspired by the new Laura Biagiotti’s collection, which can be defined as classic, chic, cozy, romantic but strong at the same time. A collection made up of various elements, textures, lengths, colours, but with a vena of cohesion linking all the pieces. In the space of the Piccolo Teatro Studio Melato of Milan, the runway held on the 26th…
