Over the years, the fashion industry has become more and more sensitive about themes involving the environment. Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to reduce their environmental footprint and show more care towards our planet. Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude. In 2014, the brand has pledged to ensure that all its cellulose fibers meet “strict sustainability standards” by 2017. This project started from production stages and has now transferred…
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MyTheresa launches exclusive collection with Off-White
After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed an eight-piece collection exclusively for MyTheresa. Virgil Abloh has been equipping the fashion industry with his signature logo-hoodies – there is hardly a street-style gallery that does not comprise at least one Off-White-Look. The collection for MyTheresa.com exhibits the typical tailoring of Off-White. It features feminine pieces like flowing silk blouses as well as items…
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Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
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Met Gala 2017: the art of the In-Between.
The Met Gala, held on May 1st, spurred many a discussion. As usual, the outfits were astonishing. But if in the past years it was the wonder, the lust and the chic extravagance that left us speechless, this time the effect was quite different (although it has to be said that last years Zac Posen creation set the expectations at a high level). At first glance the outfit choices appeared unclear and suggested a theme such as “I see I don’t see” with lots of metallic shades and slim-fits. Let’s take a look at and try to understand what lies behind some of the outfit choices – even if the outfits of Bella…
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The Italian Summer: Ripa & Ripa
This summer season a new, unique brand took its place on the infamous shelves of La Rinascente: The male swimwear brand Ripa & Ripa. Two friends Anna and Oliviero who graduated from Bocconi 3 years ago created the brand. They did not create it far away, “You can say that we discussed the idea by these benches by Leoni,” says Anna. Where did the idea to create an authentic male swim shorts come from? If you ever went shopping for stylish male swim shorts you know the struggle to find a decent one. Anna and Oliviero thought so and decided to create their own brand of swim shorts. Ripa &…
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Coachella: where fashion outweighs music
During the past few weeks social networks were loaded with pictures of bloggers, models, actors and singers having the time of their life at Coachella. Images of crazy parties by the pool, floating flamingos and Californian sunsets made us all envious, admit it. What left me a little concerned is that I knew almost everything about who attended the festival and what they wore, but nearly nothing about the festival itself… How many of us actually knew who the performers were? My point is: Coachella has become a festival that mainly gravitates around fashion instead of music, while this latter is now only a nice background .Try to google “Coachella”…
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Dior’s evolution: from Yves to Galliano and the years in between
“I’m not a tailor, but a happiness maker.” (Yves Saint Laurent) Yves Saint Laurent at Dior It was 1957 when Christian Dior announced to the mother of his Algerian assistant, Yves Saint Laurent, hired two years before at the age of 19, that her son would have become the new revelation of the Fashion World and the new source of happiness for many women from that moment onward. “The most beautiful gown that can dress a woman are the arms of the man who loves her. However, for those who have not the possibility to find this happiness, I’m here.” Saint Laurent said. Yves Saint Laurent at Dior One year later, he…
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A new era of shopping
In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online shopping is becoming the fastest and easiest way of purchasing. The process is very simple, the first step is to select the product desired and finally choose the way of payment preferred, from payment at the delivery to credit cards. On the websites, it is possible to see photos and videos of the objects which…
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Decades of Fashion: the Thirties
Here we are with our third appointment of “Decades of Fashion”: today we will take a look at the 30s. After the flourishing growth that occurred in the States during the 20s, in 1929 the country had to face the Stock Market crash and the following crisis known as the Great Depression. At the beginning of the new decade, almost 15 million Americans were unemployed and the situation remained critical until 1932, when Franklin Delano Roosevelt was elected president. He came up with the New Deal, a set of programs that allowed the government to provide jobs for the unemployed therefore helping the development of a stable economy. In the…
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Fashion & Travel: the perfect match
More and more fashion companies are trying to expand their business to a new frontier: the luxury hotel industry. This trend started with new consumers’ attitudes, people want to have a 360° lifestyle experience and meanwhile feel part of an exclusive “elite”. This new reality is both the consequence of financial uncertainty, resulted from years of crisis, and of the notable increase in bargaining power of social platforms. Nowadays appearance is the hub of a society where social networks are becoming one of the main tools of communication. The phenomenon started in 1995 with Ferragamo’s family, and in the following years it spread to fashion designers such as Missoni, Versace and…
