There’s a movement going on. A movement within the fashion industry where people have collectively chosen to take a stand against big fast fashion brands and ask the million dollar question: Who made my clothes? In August 2014, a garment factory in Rana Plaza collapsed, killing more than 1,134garment workers. Workers who had families, friends, children, partners. So this is a revolution synonymous not only with protecting the environment but also the people behind our 3$ garments. “The True Cost” is a documentary that can be found on Netflix, and the first thing anyone involved in the slow-fashion movement will recommend to the “newcomers”. Not only is the documentary very…
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MFW September 2018: An Overview
As the month of September draws on, Milan undergoes a transformation. Not only do temperatures start to drop and leaves to fall as the sweltering summer ends but streets are suddenly dotted with colorful, eccentric attires, museums morph into showrooms and reservations become unusually difficult to place. These are the unmistakable signs that the city is preparing to host the bi-annual event of fashion week. Given its reasonable size for such an important city, Fashion Week hardly goes unnoticed in Milan. During the six hectic days, cobblestone streets reek of a unique creative energy, even the least fashion savvy people have a hard time escaping the atmosphere. Milan fashion week…
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A career in the fashion industry: Fashion Law
Many times when we think of fashion, we do not immediately associate legal studies with it. Fashion Law, however, has been emerging as a branch of its own over the last decade. Although still a novelty, Fashion Law deals with complex issues that do not only touch upon Intellectual Property Law. In fact, the main requirement is versatility, which implies a background in licensing, entrepreneurship, sustainability, distribution, labor regulation, employment, corporate, contract, international or even real estate law, just to name a few. A legal background, which includes a mandatory law degree, is however, not the only requirement. In fact, it is the interest in the industry that distinguishes a…
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What is a fashion film?
“It’s something like a pear with a pink propeller, that flies around and smells like summer“. This is how Philipp Ulita from the Berlin Fashion Film Festival describes the genre of fashion film. Indeed, fashion film echoes complexity: a kaleidoscope of tangible and intangible socio-cultural elements that fashion creates and sustains. Petra Collins x Gucci Fashion film is a vehicle of emotion which activates storytelling. In a fast-paced, digitalised world the spread and reach of information is so great and attention seeking that fashion brands use different technological and artistic innovations to express their brand identity, create content and target consumers. They are short films which are adapted to our…
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FASHION X DESIGN: A (RE)INVENTION
I. Follow the rules II. Break the conventions III. Capture the unexpected IV. Reinvent the rules This is the way the iconic Roman house of Bvlgari (re)invents the relationship between fashion and design through its Bvlgarirules installation at the 2018 Fuorisalone. Bvlgari’s ambition is to be a protagonist of the Milanese design week, (re)exploring the brand’s connection to design within the jewellery sphere. With the creation of three visual and sensorial spaces the viewer (re)discovers historic pieces of the brand such as the Serpenti or the B.zero in a unique aristocratic pop. From Bottega Veneta to Loewe to Louis Vuitton, this year’s Milan Design Week saw a great effort from…
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Fashion Day: M&A in Fashion and Luxury
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Fashion and Entrepreneurship: discussion with Riccardo Pozzoli
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Retail revolution: an adventure in the multi brand world
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COUNTERFEIT: The dark side of fashion
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On how Instagram is revolutionising our fashion experience
You probably have mixed feelings about Instagram; the little pink icon is something you cherish dearly but also makes you feel slightly guilty of over-soliciting daily? Don’t worry, you’re not alone. As of the end of 2017, Instagram officially counts 800 million monthly users, ranking it the 7th most widely used social media platform and making it the 5th most downloaded application on the Apple Store in that same year. The cosmetics industry dominates, included in 23% of all posts, but it is closely followed by the fashion industry. Ask anyone remotely interested in fashion today if they’ve resorted to the application for outfit ideas or brand discoveries and I…
