As the month of September draws on, Milan undergoes a transformation. Not only do temperatures start to drop and leaves to fall as the sweltering summer ends but streets are suddenly dotted with colorful, eccentric attires, museums morph into showrooms and reservations become unusually difficult to place. These are the unmistakable signs that the city is preparing to host the bi-annual event of fashion week. Given its reasonable size for such an important city, Fashion Week hardly goes unnoticed in Milan. During the six hectic days, cobblestone streets reek of a unique creative energy, even the least fashion savvy people have a hard time escaping the atmosphere. Milan fashion week…
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Zeitgeist in Fashion
The Milan Fashion Week has just passed. Runways have been the stage for so many new fashion trends. With every season bringing in something new trends to the fashion industry one cannot help but wonder: Where do these trends come from? As any fashion lover knows, fashion is not only about brand labels and dressing up pretty; fashion is a reflection of global flows around us including cultural, technological, political happenings. The industry tries to reflect these on the runways. This is what “zeitgeist” is; this word literally means the spirit of time. Trends are all about capturing zeitgeist. Courtesy of The Cut A fashion show today reflects the issues…
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Tribute to Gianni Versace
15thJuly 1997, Gianni Versace was murdered in front of his house in Miami Beach by a homosexual antipathetic. It was a huge loss for Maison Versace of which Gianni was the founder and the artistic director. After his death, 50% of Gianni Versace S.P.A. was left to his ‘princess’, this is how Gianni used to call his nephew Allegra, Donatella’s daughter, who was just eleven at that moment. Donatella and Santo, respectively Gianni’s sister and brother, took the wheels of his empire, whose revenues, updated to 1997, were around 845 billion lire and a profit before taxes equal to 176 billion lire. Donatella became the new creative director, while Santo took…
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Fashion is Garbage
When the final model walked down the Moschino runway in Milan Fashion Week 2017 the only thing that was left on the audience’s faces was a shocked expression with jaws dropped to the floor. Brand’s creative director Jeremy Scott created a provoking collection, as always, that was made up of extraordinary materials such as cardboard, Kleenex boxes, packing tape, toilet paper and garbage bags. This unconventional use of materials was not only to draw media’s attention; Scott had a message. The collection received many negative backlashes as anyone can imagine. Many critics were not happy with Scott playing with fashion; many said the collection was “a joke”. The highlights of…
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Philosophy by Lorenzo Serafini – The Show
Close your eyes and imagine a woman flying down an aisle covered in light blue, floating veils of plissè tulle, striking in her fierce spirit: what you are imagining is the essence of the Philosophy by Lorenzo Serafini fashion show. Serafini has been designing Philosophy since the end of 2014, after having worked for Roberto Cavalli and Dolce Gabbana. Although Philosophy has been the young branch of Alberta Ferretti since 1984, when Serafini took over he had carte blanche and managed to entirely rethink the label. In only a few years he built a successful business based on the idea of offering high-end pieces at attainable prices which are usually below…
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The ROMAntic class of Laura Biagiotti F/W 2017-2018.
A business woman in her forties, walking in Piazza di Spagna in her leisure, surrounded by sunset colours, ancient buildings and chic boutiques. She is proud and imperious, with her hair tied back from her face, wearing a pair of sunglasses and stunning cozy, but stylish garments. This is the image inspired by the new Laura Biagiotti’s collection, which can be defined as classic, chic, cozy, romantic but strong at the same time. A collection made up of various elements, textures, lengths, colours, but with a vena of cohesion linking all the pieces. In the space of the Piccolo Teatro Studio Melato of Milan, the runway held on the 26th…
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F&W Call for Color at Vivetta and Angel Chen.
If all the color associations you get for the fall-winter season are black, grey and everything in between, get ready to be surprised. Vivetta and Angel Chen are among the brands giving a different perspective and we are glad to share some color-infused inspiration with you after having attended the shows. At Vivetta colors were essential as the primary inspiration for the collection was the 1940s circus. The theme was made obvious in every possible way: from the embroideries depicting all kinds of performers you can imagine on the arena to “Pierrot” heels to curtain-inspired velvet garments and rope belts. There was leopard printed fur, vinyl boots and velvet bringing…
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Winter wonderland at Moncler Gamme Bleu show
Once you entered into the Moncler showroom, you could not but be amazed by the venue: a mountain landscape with trees covered in snow. A deem blue light added that touch of mystery and wonder that reigns in the wood. As the show began, snow started falling down from the roof as a party of men dressed in a jump suit entirely covered with hooks and ropes, outlined the catwalk. On the notes of a touching music, the models slowly walked across the snow showing the new Gamme Bleu collection: the main features worn by everyone were a cap and a pair of rounded, mirror goggles, a huge backpack that…
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Tod’s presentation: an expression of Italian patronage.
Imagine you are in front of a gate. Imagine you pass through this gate and walk on the gravel along a path surrounded by grass and trees. Then, you see a marvellous garden, a peaceful environment with a pool in the middle. You walk up the steps of the entrance. Hickory and rosewood shine in all their warming cosiness in this art deco space. You turn left. You find yourself in a library, characterised by a stucco ceiling and diamond shaped decorations. You pass through it and arrive in a winter garden, featuring a travertine, green marble floors and glass walls. You go back to the entrance, cross the eighteen…
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Marcelo Burlon: Crowded County of Milan
At the 2017 Fall Fashion Show of Marcelo Burlon County of Milan we took our places in front of the runway and there, in the County, in the crowd and were stunned by the strength of the collection. The runway was held at The Mall, a multi-functional space in Porta Nuova. For the occasion they had placed a rhombus-shaped catwalk, surrounded by walls that switched from red to white, inside the hall while an orchestra played wonderful classic music. It was in this unusual atmosphere, full of contrasts between modern and classic, that this powerful, aggressive and stylish collection was shown. Black, red, white and hunter green. Jackets, parkas, sweaters,…
