LOW-DESPICABLE What happened to the New York fashion week? With more absences on the calendar than ever before, the most exclusive event in the big Apple will miss most of the 90s powerhouse names. From Calvin Klein (done with the runways for now) and Tommy Hilfiger (presenting the new collection in London), to Ralph Lauren who will skip fashion week for the first time in over 5 decades. Even Tom Ford has chosen Los Angeles and the Academy Awards over New York and the fashion week. Looks like red carpets are the new runways. After all what would Fashion Week be without a fashion victim? Even if it’s the week…

It’s that sparkly, golden and wonderful period of the year again! Mariah and Bublé on repeat, Christmas lights, happy children running around in the city centre, tons of sugar everywhere and that cozy-festive feeling … but do you know what we like the most about this period? Fashion news! During Christmas we are all on our best behavior so it only makes sense that this edition will be less about the worst and more about the best of the month! Have yourself a merry little reading! High-brilliant Le Chanel chalet You still have doubts regarding your holiday destination? In the meantime, we suggest you go check “Chanel No.5 in the…

The Blonde Salad. Something Navy. Camila Coelho Collection. Song of Style. Gisou. Does any of these names ring a bell? In today’s post-Instagram, heavily “influenced” world, having followers has become a synonym for economic power. What started out as a – social – network, has actually become a worldwide digital market as influencers have understood that each one of their thousands of followers has a potential value, which can be easily monetized either through advertisements or by transforming those same followers into customers. Fashion bloggers like Aimee Song are increasingly choosing to adopt a diversification strategy which often leads them to launch their own fashion brands, lifestyle blogs, skincare lines,…

Lowbrow-Despicable  Victoria’s Secret says goodbye to its annual fashion show! According to CEO Les Wexner: “We don’t believe network television is the right fit, the company will instead divert its focus toward digital marketing”. According to us, it sounds more like an alibi than an argument … The lingerie giant has in fact, registered consecutive quarters of declining sales and neither through the introduction of plus-size models, nor through a gender-inclusive campaign has redeemed its reputation. It is also facing some growing competition from new startups like Savage x Fenty, whose message is attracting an audience  no longer interested in VS’s “too high standards”. It seems that the angelic brand…

As Rihanna’s newest Fenty x Savage lingerie line took the stage during last month’s New York Fashion Week for an exceptionally vivacious, celebratory, widely inclusive fashion-show-turned-live-performance, it almost felt like a long-awaited revolution in American intimates market has finally marched through the runways. The overthrown ruler of catwalk, according to media, was the once almighty Victoria’s Secret. The American lingerie juggernaut needs no introduction. Neither does Victoria’s Secret Fashion Show, infamous for sending down the runway heavenly gorgeous, long-limbed, shiny “Angels” in unholy, racy outfits – all to the sound of the season’s bop, preferably performed live. This year, however, for the first time in its 25 years history, the…