The relationship between art and fashion has long been the subject of critical debate, torn between notions of separation and synthesis. Karl Lagerfeld famously stated that “art is art, fashion is fashion,” positioning the two as fundamentally distinct disciplines. It is a neat statement: clean, quotable, and ultimately difficult to uphold. Within the realm of haute couture, garments transcend utility and enter the domain of conceptual and aesthetic expression becoming, for most, wearable art. Few fashion houses at this intersection have engaged as actively with avant-garde artistic circles as Schiaparelli. Elsa Schiaparelli translated key elements of early twentieth-century Paris’ Surrealism into her designs, establishing a house that is today, under the creative direction of Daniel Roseberry, experiencing an almost excessive resurge of…
-
-
How Lithuanian Brands Are Weaving Their Path Toward Sustainability
Oftentimes, when we think of sustainability, we picture processes that are modern and high-tech. However, how can sustainability and tradition coexist? Some answers can be found within the Baltic country of Lithuania. Home to Vinted, the secondhand retail platform that gained such popularity that it became the #1 fashion retailer in France in 2025 (beating Zara, Shein, and Amazon), environmental awareness isn’t new to this country’s fashion industry. In fact, natural materials such as flax have been vital crops for Lithuanian folklore and crafts for thousands of years, with linen weaving playing a central role in Lithuanian culture. To this day, Lithuanians often opt for artisanally crafted clothing made of…
-
The Rise (and Fall?) of the Dupe Economy: Democratizing Fashion or Killing Creativity?
Scroll through TikTok or Instagram today and you’ll quickly encounter a familiar phrase: “run, don’t walk — I found a dupe.” Whether it’s a $30 version of a $900 designer bag or a fast-fashion reinterpretation of a viral runway piece, the “dupe economy” has become one of the defining phenomena of contemporary fashion culture. But behind the excitement lies a more complex question: are dupes making fashion more accessible, or are they quietly eroding creativity and value within the industry? At its core, the dupe economy is not new. Fashion has always operated through cycles of inspiration, reinterpretation, and diffusion. Luxury designs trickle down into mass markets, and trends are…
-
Behind the Seams of “I Work in Fashion”
If you’re reading this, you’ve probably had the dream at some point. Fashion. Paris. Milan. The shows, the front rows, the studios, the idea that work could look like that. It’s a powerful image, and an industry very good at projecting it. But at the end of the day, it’s still a job. The meetings run long. The targets need to be hit. Most people are just people doing their work, answering emails, figuring it out as they go. And it’s still a business that needs to be monetised. If you’ve ever said “I want to work in fashion” and then immediately realised you have no idea what that actually…
-
J’Adior!!
It isn’t just a fashion show that unveils clothes; it builds a universe for them to exist in. At Dior, Jonathan Anderson does so with grace and ingenious creativity. There is only one way to describe it: j’adior. What makes Anderson’s Dior so satisfying is how unafraid it is of poetry. Not the vague “romantic” mood-board poetry that gets waved around to justify any amount of beige, but an actual poetic logic: images, textures, and references that behave like metaphors. From his very first show for the house at Paris Fashion Week in September 2025, it was clear: Anderson had no intention of playing it safe. That debut was less a reset and more…
-
Carolyn Bessette Kennedy Is Not Your Costume
You’re missing the point. The internet has rediscovered Carolyn Bessette Kennedy the way it rediscovers everything: through a slideshow. Swipe. Black knit turtleneck. Swipe. Headband. Swipe. Straight-leg jeans. Swipe. Minimal gold jewelry. Swipe. Slim sunglasses. There she is. Or at least, the version of her that fits neatly into a Pinterest board or a 15-second TikTok “How to Dress Like CBK” video. With the release of Hulu’s Love Story, CBK has re-entered the cultural bloodstream. And just as the internet tends to do, it has reduced her to a moodboard. A capsule wardrobe. A shopping list. A colour palette. Apparently, all it takes to embody one of the most scrutinised…
-
DOES THE STILETTO STILL MATTER?
For years, heels were part of the uniform. From morning meetings to evening dinners, high heels signaled professionalism, authority, and femininity. However, after Covid, the rhythm of everyday life softened: people started prioritising comfort over performance. Today, dressing up is no longer a daily requirement: loafers pushed the stiletto out of the office and ballet flats slowly replaced pumps. Strangely, wearing stilettos to work now can feel like doing too much; it might seem excessive, even slightly out of place in some workspaces. With this being said, does the stiletto still matter? In the past years, loafers have upgraded from classic staple to fashion must-have. What was once considered conservative, and kind of grandmotherly, has…
-
Prada’s Magic Recipe
In a complex macroeconomic market, few brands are capable of maintaining stability. Even fewer have managed to achieve growth in the fashion and luxury sector. Among the latter, Prada Group outperformed every expectation. According to the October 23, 2025 report, net revenues were up 9% year over year, marking 19 consecutive quarters of growth for the Group, with Miu Miu rising 41% over the first nine months (Prada Group). The question comes naturally: is there a magic recipe for finding water in such a desert? In this article, we will try to identify four reasons behind the extraordinary success of the Milanese Group. Nonconformism Since her fashion debut in FW 1988, La Signora has been clear about her intentions: fashion is an instrument that serves people…
-
If They’re Just Clothes, Then Why Are They in a Museum?
Beyond the glitz and glamour of fashion weeks, runways, and designer shows, the world of fashion can be expressed in many ways. Just like theatre, music, or painting, fashion is a form of art and, as such, it is often intertwined with other forms of expression. Fashion is creation, passion, personalisation, individuality, and plurality. It can be interpreted in various ways; anyone can find themselves in these interpretations, just as with a work of art. Art and fashion are, as a matter of fact, connected. It is sufficient to think about fashion shows and how pieces of clothing come to life on a runway, or how the same clothes are…
-
From Stitching to Coding Lines: How Brands Innovate in the Age of AI
At Paris Haute Couture Week, the usual stars, Jonathan Anderson or Mathieu Blazy, were eclipsed by another designer. One name was on everybody’s lips: Alexis Mabille, for his SS26 show created entirely with generative AI. Regardless of Mabille’s real intent, the media and the internet quickly condemned him, lamenting the loss of craftsmanship, or praised his leap into fashion’s future. This effervescence revealed brands’ and consumers’ complex relationship with AI, oscillating between the rejection of new mediums perceived as jeopardizing haute couture’s integrity and the desire to address contemporary issues. This raises the question: how can fashion brands navigate the digital revolution, walking the thin line between engaging with contemporary…