Slicked-back buns, expensive matching sets, shades of grey or beige, and the no-makeup makeup look. Maybe we got so used to these signals of the ‘clean girl’ aesthetic that we forgot this trend just appeared on our screens one day and somehow, stayed with us longer than anyone could have predicted. But why and how did this happen? Why was the trend of looking almost conservative so impactful to Generation Z? And now, are we shifting to something messier, more chaotic? This shift is not just about sloppy dressing — it’s about a symbolic pushback against perfection, productivity mania, and a too-polished online presence. There is a clear idea of what the clean girl looks like: minimalism,…
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Of Faith and Fashion
Dolce & Gabbana Alta Sartoria SS26, Ponte Sant’Angelo, Rome (Image Courtesy of Dolce & Gabbana) During Dolce & Gabbana’s Alta Sartoria SS26 show on the Ponte Sant’Angelo in Rome, the usual front-row crowd of Kardashians, pop stars, and influencers was replaced by dozens of cardinals in scarlet robes. The scene—charged with religious iconography, power, and symbolism—was striking yet unsurprising for the Italian brand, whose intricate relation with Catholicism has always been evident. Although religion has long influenced fashion, bringing the Church onto the runway was a limit no other brand had ever crossed. This spectacle raised many questions. As society seemingly rejects religion, why can’t fashion do the same? From…
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Kiss, Marry, or Kill? S/S 2026 PFW Debuts
Standing out at Paris Fashion Week has never been harder, yet every house this season found its own way to try. The Spring/Summer 2026 shows in the French capital leaned into emotion, experimentation, and spectacle. Creative directors reinterpreted archives, played with presentation, and used theatrics to make their mark. The result was a week defined by individuality and risk, where each debut reflected a different vision of what modern fashion can be. Let’s take a closer look at this season’s Paris Fashion Week debuts. Dior by Jonathan Anderson – October 1st 2025 Siena: Jonathan Anderson brought his signature volume, architectural silhouettes and playfulness from Loewe’s menswear to Dior’s womenswear for…
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Smash or Pass? S/S 2026 MFW Debuts
The Spring/Summer 2026 season felt like a collective reset for fashion. Across Paris and Milan, heritage houses placed their futures in new hands, with creative directors stepping into roles that carried both immense pressure and possibility. The results were varied. Some found strength in restraint, others in spectacle. Let’s take a closer look at this season’s Milan Fashion Week debuts. Gucci by Demna – September 23rd 2025 Stephanie: Demna’s debut collection “La Famiglia” feels like a highlight of Gucci’s best creative moments, an homage to its community, identity and to the previous designer that shaped what it is today. After Sabato di Sarno’s attempt to reinvent Gucci, Demna had to…
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Is Your Skirt a Recession Indicator? A Catwalk Through Economics and Fashion
It is widespread knowledge that fashion is cyclical, but it is less known that its trends can be linked to the ups and downs of the economy. With TikTok flooded by recession-core, dupe culture, and the return of early-2000s model-off-duty dressing, one has to wonder: can our wardrobes really predict a downturn? With that question and a fear of skinny jeans returning, let’s look more closely at the myths behind fashion recession indicators. Looks from the 1920s, 1930s, and 1960s Perhaps the most well-known concept connecting recession with apparel is the Hemline Index, a theory that is often (mistakenly) credited to Wharton economist George Taylor, who studied the hosiery boom of…
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The Beauty In Flaws
How often would you spend €1,500 on a coat that carries a stain, not by accident, but by design? That question came to me when I discovered HOUSE of ZAZI, a slow fashion label that honours heritage, culture, and the women who give it life. Renowned for its coats crafted from vintage textiles (some even over a hundred years old), ZAZI chooses to embrace each of its unique surface details, from tiny stains to uneven stitching. The brand believes these are not imperfections, but stories woven into the fabric and symbols of each textile’s journey. In a world obsessed with overconsumption and rapidly changing trends, the brand is creating something…
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The Armani Legacy
When Giorgio Armani passed away on September 4th at the age of 91, Milan Fashion Week fell unusually quiet. Days later, his house unveiled Pantelleria, his final collection and a calm goodbye to a career defined by understated brilliance. Named after Armani’s beloved island retreat, the collection drew on the tranquil spirit of his getaway. Silhouettes in muted sand and sea tones mirrored Pantelleria’s landscapes and filled Milan’s Pinacoteca di Brera with a sense of serenity. It was more than a show, it was the end of an era – one that raised inevitable questions about who will carry his legacy forward. Roots & Philosophy After completing his military…
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After Wintour: What the Queen of Fashion’s Step Back Means for Vogue
On June 26, 2025, the fashion world witnessed the end of an era. Anna Wintour, the iconic editor whose sunglasses became as synonymous with Vogue as its masthead, officially stepped down as Editor-in-Chief of U.S. Vogue. She did so after an unprecedented 37-year reign. Following her announcement, headlines screamed retirement. Yet, this is not quite a farewell. Wintour remains Global Editorial Director of Vogue and Global Chief Content Officer of Condé Nast—two roles that ensure she still holds the brand’s highest reins. Her decision is less about leaving, more about repositioning. It is a strategic move that signals Vogue’s global rebranding. Since 1988, Wintour has not simply run Vogue—she defined…
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The New Red Carpet Dress Code of Cannes 2025
For its 78th edition, the famous Cannes Film Festival took place on the French Riviera from the 13th of May to the 24th of May. In addition to its memorable screenings, the many red carpets were expected to set the stage for iconic fashion moments. However, an unexpected dress code was put forth the night before the event’s start, creating a new barrier to artistic freedom. This announcement ignited both applause and outrage, altering the galas, which are as integral to Cannes as the films themselves. Published on the festival’s website, it appeared, “For decency reasons, nudity is prohibited on the red carpet,” with a ban on “voluminous outfits, in…
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The Louis Vuitton Trunk & The Evolution of Personal Luxury
What we choose to carry says more about us than what we wear. Our luggage is a reflection of who we are, or who we want to be when we arrive. The Louis Vuitton trunk was once a symbol of this philosophy: built to serve a life in motion, not just a life on display. Each compartment, each drawer, every detail was tailored to its owner’s life. It was slow fashion in the truest sense: deliberate, lived-in, and lasting. Today, the world of luxury looks different. But the desire that trunk represented – a desire for meaningful, personal luxury – has never really disappeared. It has simply evolved. Before Louis…
