Edith Head once said, “You can have anything you want in life if you dress for it.” In a world where individuality is valued above all else, her comment might pass as shallow to some. In truth though, what we wear today continues to shape how we are seen, how we see ourselves, and how power circulates in society. Fashion is not superficial. It is a language, a signal, and often a tool of inclusion or exclusion. Even today, clothing plays a decisive role in defining identity, status, and social roles. From the very beginning, fashion has been tied to power. Historically, what people were allowed to wear was strictly regulated:…
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Is Reading Sexy Again?
Some people always have a book in their bag — you might even be one of them (I, too, proudly count myself as part of the community) — but what about taking it one step further: what about a bag that IS a book? This is the vision that Jonathan Anderson has brought to life at Dior with the new (quite literal) Book Tote inspired by world-renowned classic covers, such as Bram Stoker’s Dracula. Not only has Jonathan Anderson paid homage to beloved titles from the 18th to the 20th century through the iconic Book Tote, but these covers also appear across Dior staples such as the Saddle Bag, card…
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A Look Inside American Retro Studio
The following is an edited transcript of an interview conducted with Laure Pariente, founder and creative director of American Retro Studio. With over 25 years of experience in the fashion industry, Laure has played a key role in shaping contemporary French fashion through brands such as American Retro, Zoé Tees, and My Lovely Jeans. Today, she focuses on upcycling, garment reconstruction, and circular creativity. The conversation has been edited for length and clarity. Zoe: Thank you so much for taking the time to speak with me today for Bocconi Students for Fashion. To start, could you introduce yourself and American Retro Studio? Laure: Of course. My name is Laure Pariente,…
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Beyond Red: The Strategic Evolution of a Fashion Legend
On the 19th of January, we lost a legend, one whose pure passion evolved into one of the largest and most iconic maisons in fashion history. On behalf of BS4F, this article honours the life and legacy of the Italian fashion designer Valentino Clemente Ludovico Garavani, known mononymously as Valentino. Valentino was born on May 11, 1932, in Voghera, a small town in the Lombardy region of Italy. He was named after Rudolph Valentino, the silent film star of the 1920s, by his mother — a prophetic choice. Like his namesake, Valentino would go on to become an architect of fantasy, though his medium of choice was fabric. Born into…
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La Casa Novanta, Up Close
The following is an edited transcript of an interview conducted with the co-founders of La Casa Novanta: Florence Koch, Benita Schranner, and Josephine Moell. La Casa Novanta, founded in 2025 in Milan, creates handmade artisanal chokers. The conversation has been edited for length and clarity. Siena: Thank you for meeting with me today for this interview for Bocconi Students for Fashion (BS4F). Could you introduce yourselves and La Casa Novanta? Josie: Yes, of course. We are Florence, Benita, and Josie — three roommates in Milan who founded La Casa Novanta, a creative entrepreneurial project developed alongside our studies at Bocconi. We design and handcraft chokers using upcycled materials. Our goal…
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Silhouette-Obsessed? A Look Inside Dior and Alaïa’s Language
In Paris, fashion rarely announces itself outright. It prefers echoes. That is precisely what unfolds in the dialogue between Christian Dior and Azzedine Alaïa. These two couturiers might be separated by time, temperament, and method, but they are bound by their shared obsession: the silhouette. At first glance, the pairing feels improbable. Dior, architect of the postwar “New Look,” built a meticulous couture system capable of producing twenty-two haute couture collections in a decade. Alaïa, by contrast, resisted the very idea of seasons, trends, and calendars. “When I don’t want to create a collection, I simply don’t,” he once said—a declaration that helped cement his reputation as fashion’s great outsider.…
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“The Girl on the Subway Who Opened Chanel”
I always question whether I’m someone who believes in fate, in signs, or whether it’s all just stories built in my head. But every now and then, sometimes, just sometimes, the signs arrive so loud and so clear that, for a moment, I can’t pretend they’re anything else. You’ve probably heard about the girl who recently blew up the internet: Bhavitha Mandava, the first South Asian to open for Chanel. Her story feels like fate, and it resonates something all of us quietly live. Bhavitha took the internet by storm overnight, but she also stole the world’s heart. Not only because she opened one of fashion’s most iconic shows, one…
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The Year of Uncertainty: Fashion’s Future Hinges on Resilience
2025 will be remembered as the year the fashion industry stopped pretending it could outrun uncertainty. McKinsey’s latest State of Fashion report captures the mood with unusual clarity: geopolitical tension, tariff volatility, and fragile consumer confidence have converged into a kind of global fog. And fashion – an industry built on seasonality and long lead times – is feeling that fog more intensely than most. But what the report hints at, and what industry conversations increasingly confirm, is that this uncertainty does not fall evenly. It discriminates. Regional exposure, supply-chain structure, and business model fragility now determine whether a company merely stumbles or risks structural decline. Regional Resilience Consider two…
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Gen Z, Vintage, and the Realities of Sustainability: A Conversation with Claudio Marenzi
As Gen Z rewrites the rules of fashion consumption, favouring sustainability, authenticity and a new kind of brand loyalty, luxury maisons are under pressure to understand what truly resonates with younger audiences. To unpack this shift, we spoke with Claudio Marenzi, Herno’s Executive Chairman and a key figure in Italy’s high-end manufacturing sector. With notable openness, he discussed the rise of vintage, the power of communication and the uncomfortable truths behind the industry’s sustainability claims. Beatrice Longo: How do you believe fashion maisons are perceived by the new generations? Claudio Marenzi: Well, first of all I think it’s essential to distinguish between male and female perceptions of high-end fashion. Women tend to have a special attention for accessories, while…
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The Cinematic Eye of Fashion
In lieu of the traditional runway, Gucci premiered The Tiger, directed by Spike Jonze and Halina Reign, to unveil Demna’s first collection, “La Famiglia,” for Spring/Summer 2026. Instead of models parading down a catwalk, the 30-minute film immerses viewers in a darkly comedic family drama, where a lavish birthday dinner slowly unravels into surreal chaos. The characters, dressed head to toe in Gucci, play out a theatrical blend of dysfunction, satire, and vulnerability. The collection becomes part of the narrative architecture, revealed not through spectacle but through mood, dialogue, and the shifting tensions between family members. From Sciura to La Bomba, each look becomes part of the script, worn not as…